Animation has come a long way before it came to where it is now. Prior to the advent of technology which made the production of it easier, animation used to utilize old school techniques which mean slower yet equally compelling production. If one is to look into the concept of the stories and how the artists are able to materialize it all despite the scarcity in high technology, one will surely be in awestruck wonder.

One of the techniques used in earlier days is the traditional animation which is also called cel animation or hand-drawn animation. It was the process used for most animated films of the 20th century.

It works by photographing into individual frames the drawings which are first drawn on paper. This method is indeed time consuming and very costly on paper of films as in every movement of a character, it consumers a lot of frames.

Speaking of movement, each drawing is slightly modified from the one before it as to create the illusion of movement or action. Cels or transparent acetate sheets are used by animators in tracing or photocopying the drawings they created. These cels are then filled in with paints in assigned colours or tones on the side opposite the line drawings in incorporating the character in its complete form. The completed character cels are photographed one-by-one against a painted background by a rostrum camera onto motion picture film.

But by the beginning of the 21st century, the use of traditional cel animation process became out of date. This is due to the advent of high technology which made the process of animation more convenient, faster, easier and more beautiful. The computer system enabled the direct scanning and drawing of ideas and backgrounds of an animator.

Moreover, there are many software programs that are used to colour the drawings and simulate camera movement and effects. Despite the height of technological utilization in the industry of animation, the ‘look’ of traditional cel animation is still conserved and the works of character animators have stayed basically unchanged over the past seven decades. In point of fact, some animation producers have used the term tradigital to describe cel animation which makes extensive use of computer technologies.


Graphic Design career paths envelop all fraction of the creative range or line of business area and regularly extend beyond.

People aspiring for career in this line of work also have varying job titles depending on the country of its specification such as the title as graphic designer, art director, creative director, animator and the entry level production artist. Notwithstanding alterations in title, the principles of graphic design remain consistent.

This involves graphic designers acting upon particular tasks such as design services, publishing, advertising and public relations, while compensated very reasonably pay per year. The responsibilities may come from, or lead to, specialized skills such as illustration, photography, animation or interactive design.

Graphic Designer’s main job or responsibility is the arrangement of visual elements in some type of media. The graduating graphic design students of this era are more often than not, are put out in the open to all of these areas of graphic design and are insisted on to become familiar with all of them as well in order to be bloodthirsty.

The competition for graphic designers is indeed cutthroat when applying for positions. Most companies and organizations are looking for candidates with credible talents and a college-level education; field requirements comprised of having tough portfolio and a bachelor’s degree. The increase in technology, increased the employment rates within computer systems design while traditional designs like on publications are faced with slower rates than usual.

Companies prefer candidates who can work in a variety of environments. At the same time as many will work within companies devoted exclusively to the industry, such as design consultancies or branding agencies, others may work within publishing, marketing or other communications companies. All the time more, many graphic designers have found themselves working within non-design oriented organizations, as in-house designers especially since the overture of personal computers to the industry. Graphic designers may also toil as free-lance designers, working on their own terms, prices, ideas and more.

In a company, the hierarchy of work title is also apparent in where a graphic designer reports to the art director, creative director or senior media creative. When a designer becomes more senior, he fritters fewer time designing media and more time leading and directing other designers on more expansive creative activities.


Corporate Video Production talks about audio-visual corporate communications material like DVD, High-definition video, streaming video or other media custom-built chiefly for use by a company, corporation or organization.

A corporate video is regularly deliberated for a definite intention in a corporate or business to business environment and viewed only by a restricted or targeted audience. Product, service or company promotional videos, training videos and information videos may be included in this production scheme.

Corporate video production is usually the conscientiousness of a company marketing or corporate communications manager. For instance they are tasked and are expected to work on having corporate videos for staff training and safety videos, promotional or brand films and financial results videos.

Due to the emergence and growth of digital technology, corporate video production and other forms of media have come into a union. This is evident on how a corporate video possibly be produced by means of using the same techniques and style on the production of broadcast television programme as a means of winning audiences who are used to viewing popular media. In point of fact, a corporate video might even be themed on a distinguished television series.

The corporate video production likewise has its own due process of completion. The company which provides the service on average obtains the client brief; develop a script or treatment and sometimes a storyboard; act as a go-between with the client and agree on a production schedule and delivery date. There can be great variation on the time and scale of a corporate video production. This depends on the equipments used and numbers of crew that will work on the project, all grounded on the budget strictly provided.

The corporate video production process will frequently involve the following stages:
First is the pre-production in which the planning includes script writing and storyboarding. This is the stage in where the budget will be agreed between the Production Company and client. Next is the video production which includes location filming with a camera crew and director and may include other elements, such as actors and presenters. Lastly is the post-production and video editing in which the filmed or live action or raw footage is edited together. It can be comprised of recording an audio voice-over, adding graphics, composing a music score or soundtrack and even including 2D or 3D animation sequences with the finished video.


As kids, we have all been fascinated with our favourite cartoons because of their shapes, colours, movements and speech and we then wonder how they were produced. Our young minds did not have the capacity to understand the confusing concept of it all, but grown-ups can now have the privilege to know the real score behind those fun characteristics we used to love and still love up to now.

Animation has different styles, techniques and approaches with regards to how they are utilized.

The first technique is the Hydrotechnics, a technique which includes the use of lights, water, fire, fog and lasers with high-definition projections on mist screens.

Drawn on film animation is a method where footage is created by crafting the images directly on film stock. Paint-on-glass animation is a technique for manufacturing animated films by manoeuvring slow drying oil paints on sheets of glass. Erasure animation is a technique which uses traditional 2D media, and the image created is then photographed over time as the artist manipulates the shots taken.

Pin-screen animation makes use of a screen filled with mutable pins that can be moved in or out by pressing an object onto the screen. The screen is lit from the side so that the pins cast shadows. The technique has been used to generate animated films with a series of textural effects complicated to pull off with use of traditional cel-animation.

Sand animation uses sand which is stirred around on a back-lighted or front-lighted piece of glass to create each frame for an animated film which creates an interesting effect when animated because of the light contrasts. Flip book is a book with a series of pictures that diverge progressively from one page to the next, so that when the pages are turned rapidly, the pictures appear to animate by conjuring up motion or some other change. Flip books are often illustrated books for children, but may also be geared towards adults and employ a series of photographs rather than drawings. They are not always separate books but may materialize as an extra feature in ordinary books or magazines, often in the page corners. Software packages and websites are also available that convert digital video files into custom-made flip books.

Character animation is a specialized area of the animation process which involves the bringing of animated characters to life. The role of a Character Animator is parallel to that of a film or stage actor, and character animators are often said to be actors with a pencil (or a mouse for PC users). Character animators breathe life in their characters, fashioning the fantasy of thought, emotion and personality. Character animation is often differentiated from creature animation which involves bringing photo-realistic animals and creatures to life.

Lastly is the multi-sketch which is an animation method of story-telling where a sequence of hand-drawn sketches is created at the same time while narrating it with voice. To achieve this, a Tablet PC or digitizing tablet can be utilized to construct makeshift progressive line sketches which are captured to video.

Multi-sketch has been used in television campaigns by companies as this approach to animation take the form of an extended info-graphic.