Video marketing does not only linger on the construction of contents and concepts. A series of video clips must successfully be taken in order for your corporate video to be substantially stimulating. Thus, a successful video shoot is a must in this case.
No one has ever said that shooting a video is a piece of cake. Thus, you have to be equipped not only with the essential tools and extra accessories for the production but some guiding tips as well. Browse through some of the tips that can help you get through the video shoot without ending up being a fuming mad at the site or any time along the video production for that matter:
- Get ready and anticipate
Nothing beats being prepared. Do not leave things to chance. Make an effort to prevent little problems happening. You can do that by anticipating unexpected circumstances that may happen. Prepare your plan B – Z so nothing can ruin your video shoot.
2. Plot your schedule or make a timeline
Make a detailed plan and schedule for the whole day. This habit helps production teams finish the video shoot on time. It will serve as your reminder to keep you on track of things.
3. Do not be afraid to improvise
Sad to say, there are times when things don’t go the way we want them to. It is, therefore, important to be flexible to changes and make the most out of what you have at the moment. Who knows? It may turn out better than your original plan. Yes, the concept of serendipity it is!
4. Do not forget the audio set-up
Audio set-up is important in every video shoot. A good quality corporate video includes great audio quality. Do not let a good video production be ruined by messy audio.
If you are planning on making a corporate video for your next marketing campaign, it is important to know the basics. These are the essential tools that will most likely be the building blocks of the video production. One overlooked tool can cause a lot of trouble while on the shoot. So, it is better to know and prepare all the essential video production tools beforehand. Here are some of the tools you are to deal with:
- Script and story line
This will be your main guide throughout the video shoot. It is one of the essential tools in every video production.
2.Talents or actors
Unless your video will make use of animation, you are going to need the help of talents or actors. You must, therefore, hire actors beforehand and avoid wasting time trying to look for people on the shooting day itself.
DSLR is a popular camera used in video production. Aside from the high definition video it produces, it is also handy and easy to use. The camera is an essential tool since you are dealing with videos.
Production team often relies on the built-in audio of their camera. It may be acceptable in several circumstances, but you can’t always depend on them. Start making an extra effort to change this habit by using audio recorders as well.Production box
5. Production box
Always prepare a production box. Believe me, it will be your life saver when you are out shooting videos. A production box contains scissors, tape, ball pen, Pentel pen, papers, extension cables and the likes.
Every detail is important in a video production. It is always good to prepare everything to avoid any hassle and problems along the process of video production and come up with the best possible video for your website.
Juggling with content and substance
The success of every video mostly lies the value of its message. How it is delivered comes after. While your goal is to establish brand awareness, increase exposure, and a return of investments, you should able succeed first in making your video engaging and persuasive to the viewers.
Developing a good content and how it should be presented are the crucial aspects of every video marketing. The customers won’t actually think about how good the product is but they will rely on how they felt after watching the video. There is always a human factor in the process of consumerism. If your product is really that good, let the audience discover it in the best way – through a high quality corporate video.
A content should always be the main message you want to relay to your audience. Do not start with vague ideas as it will make the viewers confused and lose interest. Such message should also be concise. Focus on the target emotions and information to deliver. Customers appreciate messages supported by facts and useful information. Moreover, it makes the video more credible, thus building connection and trust to the audience.
The content should also showcase the values and features of the product. However, this must be executed in a subtle way since it can make your viewers stereotype your video as an advertising tool used by the company.
Different production houses and companies can help you with the inputs for the video. Their expertise will help your company bring out the best in your products and services through an engaging and entertaining video marketing output.
With a good contents and delivery, your corporate video may be one of the most effective marketing tools in the online space.
The making of a corporate video requires passion and expertise. It is more than just compiling a number of video clips in one single video. It takes the time to plan and execute the same for an effective corporate video that can help increase sales and brand awareness. For this reason, many of the companies find and hire video production company for such specific task. After all, one effective video produced by production houses is way more useful than thousands of videos customers will not bother to watch. It is still wise to spend a little more for something than save a little for nothing.
However, the dilemma does not stop at the idea of hiring video production company. One must be able to hire the right company to do the task. In doing so, you may be guided with some of the tips below:
Look beyond the demo reels of the company
It is already given that companies put their best foot forward with the sample of their works. In this case, it is their demo reels. Clients use this minute-long demo reels to assess the capabilities and skills of the company. Don’t do the same, but dig for more works. Do not be overwhelmed with one sample work, but find more output they have done for other clients. This way, you can track if there is consistency in their works and assess the company better.
Browse through the clients and customers they have worked with
Great video production companies are usually popular among different businesses that are well known and recognized in the digital landscape. The more reputable clients they have, the more credibility the company has.
Inquire for their price rates
It is still important that the price falls within the perimeter of your target budget. Great video production companies know how to produce your corporate video without spending too much.
The virtual space has been bombarded with a lot of marketing videos with different contents. There may be times when companies aim to present similar content, but in different ways. Injecting some animation in a marketing video is one of the strategies used by companies.
Now, the question is whether such animation becomes so mainstream that it would ruin the video instead of making it interesting and raising the entertainment value of the video as the company engages customers with its products and services.
The potential of animation in the multimedia platform is actually boundless. Thus, you won’t have to worry about your corporate video blending in the common trends of today. In fact, there are even various reasons why animation should play a role in your video marketing campaign.
It brings concepts and ideas to life.
Animation helps you turn ideas into visual illustrations and representations. That is one of the beauties of animation. It helps people express their concepts better through interesting motion pictures.
Animation can also work magic with professional tones
Different businesses now learn to utilize the wonders of animation with their statistics and analytical data. It is even used for delivering facts so that the members of the meeting can assess the situation well. With that, the companies can do the same with their customers and target market.
Animation is not only for kids
Who says animation is just for kids? The animation is now even used to inform people about serious matters and concerns. You may even notice how environmental issues are being the subject of videos bombarded with animation. Everyone can appreciate different visual techniques. Hence, it can help you expand the types of customers for your marketing video.
Long recorded lectures no longer work for students today. Even researchers show how shorter, concise, and focused videos appear to be more effective than a one hour video about different topics and subjects.
E-learning is a medium that makes its viewers understand concepts better. The tool is not only used to inform, but to instill concepts under different subjects and fields. And the only way to accomplish this is to create an educational video which stimulates interest and simplifies complicated lesson for better comprehension, retention, and understanding.
Taking a common and boring education video into an interactive and effective e-learning takes a bunch of do’s and don’t’s, to begin with. Considering different factors may help you outsell such video to countless viewers in the virtual platform. Here are some of the tips to guide you as you get started:
Content should be one of the priorities.
Without the content, an educational video production is bound to fail. The presentation of the content should be plotted out in a way where students are able to understand every single part. It is then important in every educational video production to smooth out the content before proceeding to the animation, audio narration, so on and so forth.
Chop it off. Don’t saturate
Don’t squeeze everything in a video, especially when you are to limit the time of your presentation. It is advisable to just chop off the topics into different video in order to keep it concise and organize. Students will also be given enough breaks for all the information to sink in every after the lesson.
Motion pictures better work with good audio and good animation
Use visual aids such as diagrams and charts to show and illustrate what you want to say. It is already proven that students learn better with the use of multiple media and channels. The combination of visual, audio, and video is the best possible way to make students understand and learn lessons.
Different media platforms would seem to be more complicated than the traditional tools we are acquainted with. Being unaware of the essential things in the field of multimedia increases the chance of failing when it comes to online marketing. It is, therefore, important to be fully guided as you try to engage your customers with the contemporary or modern kind of marketing.
It is not that difficult to gather different ways and tips for video marketing. The terms and other new tools may seem to be challenging. But with the help of a web video production company, you may find learning those few tricks a useful and fun tool in video marketing. They can help you deal with different customers and develop ideas and concepts to promote your own company in the digital landscapes.
Video production is quite a challenge in an online marketing. Aside from having thousands of competitors, you will be facing your own problems in the art of video production. Thus, you should prepare yourself with a list of tips as you go along with producing your corporate video. Here are some of the simple yet useful tips that should not be overlooked as they can highly affect the result of the campaign:
- Don’t maximize the video with lots of messages
At first, you may think that you are saving a lot of money in crowding your video different messages and contents about your company. Remember that too long and too much information can bore viewers. You may even end up saying less in minimal impact as well. It is important in video marketing to focus on one major message and let the audience feel something about it, that they should do something after watching the video. Saying a lot of different points in one video makes you miss out the main point in every video production which is to create an impact.
- Make sure to monitor the results
Video production strategies can be improved using the statistical data from your video marketing. It will help you assess what the audience would like to know and what are the contents that they enjoy watching.
- Allow space for creativity
Corporate videos always own this formal tone. But you can still do that while sprinkling it with drops of creative juice. It will make the marketing video more interesting and attract more viewers and customers.
We always want to create new platforms where our customers can experience what our products and services can offer. Taking advantage of the digital landscape is one of the new media to start with since it is already saturated with potential customers for instant exposure. One just needs a good content and a perfect way to present it. This strategy will surely help you achieve your objectives like increasing the number of sales and brand awareness among the crowd of consumers who are seeking for the right services for their specific needs.
One of the most effective and commonly used media platform is the web video production. There are even a lot of companies who can help you with their diverse web video production services partnered with concepts and out of the box ideas for your own corporate videos.
Video marketing is a common service included in the pool of options given by such companies. The team behind the company will be responsible for creating a good concept, and responsible for bringing that concept to the customers through animation, luring texts and messages, and even provide for studio sessions for necessary video shots.
They can also offer web design and SEO to further improve your online ‘lobby’ or shop for customers. The service serves as an anchor to help make customers loyal to the company. Customers usually value web design since it stimulates interest and visual impact.
Web video production services provider is a modern service provider in this day and age. Their expertise serves to be one of the revolutionized ways of marketing as the public adapts and embrace the efficiency and interesting features of the new medium. The evolution continues to move towards this stage, which makes every company jump into the latest trend in consumerism.