All posts by Grid Synergy Blog

Benefits of e-learning in education

E-learning in Singapore may sound a bit foreign or futuristic, but it has already been implemented in a lot of other countries. It involves a) a computer or any device that can be connected to the internet and b) the internet. Sounds simple, right? Still, you are most probably sceptical about it. Now hear out the benefits of e-learning before judging it.

E-learning is allows students to study anywhere at any time as long as they can connect to the Internet and download or upload files that can also be used offline. As more students are computer literate, this will not require much intensive training. It allows a flexible learning time as students can learn things offline, too.

It also saves money and time. By using e-learning, it cuts off the need to have a formal classroom session. This eliminates the cost for travel. Simply designate a time for everyone to go online and voila, you will have an online discussion, studying in the comfort of one’s abode instead of facing the harsh traffic or cramped classroom. In addition, a lecturer or teacher may record a tutorial video if they are unable to be there with their students. Although it has limited interactivity, classes can always go on and students may give feedback via online. The lecturer or teacher will check it when he or she has the free time (or according to a schedule) and will respond. No more papers, chalks, pens, and markers.

By using e-learning, each student will receive the same amount of attention from the lecturer or teacher as opposed to a classroom session where some students at the back may not receive the same attention as the students in front. Students will be free to interact without worrying that they will embarrass themselves.

In conclusion, e-learning is a simple method that goes with the current technology. Although it may not be good or matured enough (yet) to replace the current system, it will be a good education assisting tool.

Animation As An Education Assist Tool

Although animation has a reputation as an entertainment source for children and adult alike, it has been doubtful for it to be used in a field so opposed with it – education. Nevertheless, animation has been used as a supportive tool in education, mostly for primary school and kindergarten. There have been cases of it used as education assist tool in undergraduate studies and other tertiary education but it is used in a different way.

Animation can be used to further personalise learning. After all, although everyone is said to be born as equal genius, not all of us are suitable with the current format of teaching and learning. Using animation will help students in encouraging them to use better communication skills. This is especially for younger students who need more support in showing their skills. The concept of using animation allows a more open teaching and learning atmosphere and does not require intensive training for both the teachers and students as more and more animation software are produced. Although some are hard to use, there are still others that use simple interface and allow students as young as seven six to seven years old to use it efficiently.

In addition, using animation allows the teacher to engage better with the students and allows students to have better self-expression. By implementing animation in classroom education, a teacher will be able to grasp the attention of students and convey complex information easily in a usage of minimal time. Students that are more introverted or not confident of their talents may use animations as a form of self-expression. With this, both sides can better understand one another.

Following the wind of change, school can never be boring again and teachers will not have many problems in teaching if animation is implemented correctly. In fact, local companies are starting to produce their own animation in Singapore that aids education. So no worries on where to find it, as you can get it in your own country.

Good Vs Bad Corporate Video

A corporate video is the representation of a company. It is often shown to allow the audience, future partners and investors to evaluate and give a first impression on the company. Of course, due to its importance and status, a corporate video is expected to be of high-quality. However, most corporate videos tend to be boring, consist of stiff dialogues and stiff actors.

A good corporate video should be clear on the message it is conveying. Most of the time, it is to introduce the company’s inner workings, or demonstrating the products or services offered. This will be simple yet appealing and easily understood by the target audience. A bad corporate video obstructs information, or confuses the target audience. It also may be too lengthy and elaborated in difficult words – this will make the target audience reject the corporate video.

Some corporate videos are done or available in multiple languages. A common mistake done by companies is using unauthorised translations to translate the language used in the corporate video – either the dialogues via dubbing or using subtitles. It may result in awkward or hilarious meanings, although most times it will confuse or may annoy the target audience. The dubbing used must be clear and concise, using the right words for different languages that are influenced by its culture. For the subtitles, the font applied must be clear and at a suitable size and colour. The same rules apply to texts that are used in the corporate video. An unsuitable font will result in obstruction of message. This goes against the purpose of producing the corporate video in the first place.

Simple rules and common sense are to be utilised when producing corporate video. But if nothing seems to go your way, it is better to go for companies offering services in corporate video production.

Good Vs Bad Web Design

A website design is what makes a website fun to look at, easy to navigate and differentiates it with other websites. It is what they users will first look at and that is the thing that will make the website a website. Usually business websites will contain information about the company, the nature of the business, its products or services and perhaps some contact information.

A good website design will ensure that the information is relayed, that it manages to capture attention and it shows individuality. This will help when the audience wish to search for the website, as website design and seo (search engine optimisation) are related to one another. A bad website design, in antagonism will make the information obscure, confuse or bore the audience and may be a copycat of another design – but in all and ultimately, a bad website design will put your website in shambles, thus giving a bad reputation to your company.

To sort out and distinguish what website design is good and what website design is bad, you must first know the principles of website design. First of all, a website needs to fulfil its intended function efficiently and engagingly. It should enable audience to access information effortlessly.

A bad no-no in website design is to prioritise style over content. A website should be interesting, but if it is too big to be uploaded in a minimal time, the audience will be disheartened. As websites contain information, it should be in an orderly fashion. The icons, visuals and animation used should lead the audience in an understandable way for ease of access. A confusing website will leave an irked audience that will rile over its burdensome browsing session.

In a nutshell, as such anything else that contains information and art, a website should be moderate in using both sides to create an equally stunning and informative website. Add the basic principles of design and you are good to go!

New Ways To Tackle The Consumers: Video Marketing

With rapid technological advances and changes in the consumption habits of the society nowadays, businesses should be a step ahead in the game of marketing and promoting their services and products. If they fail to utilise the new advancements in their business, it may cause the business to be seen as outdated and to a certain extent, obsolete.

A business may choose to stick to the traditional marketing ways, such as television advertisement, outdoor advertisement and printed advertisements on newspapers, magazines or pamphlets and mail circulations. However these often cost a hand and a leg and they are not exactly shown to the public for a long period of time. In addition, these advertisements are often made specifically for a media type and are not very flexible when they are transferred to another media.

This brings about the reasons to change tactics. Businesses should consider using new media in this war of marketing where brands fight for attention and recognition. An example of a medium that can be used is the video.

Videos are rather cheap, since the number of professional tools in producing it is coming in a variety and in masses. Even advertising them is no hassle. One can promote it in a free YouTube channel, through a Facebook page, a blog or even host them in free websites.

It is even easy to find a good service of video production in Singapore. More multimedia companies offering this service are doing so at reasonable prices and offer a high quality work, to boot.

Why stick to the old when you can now have better advertisements for your marketing? A video is by far the future of marketing – do not miss the opportunity still stay in the race and have a shot in winning the hearts of consumers.

Why use animation in learning?

The title says it all. Why use animation in learning and teaching? The old system of chalk and talk had given birth to many good people with equally good skills that are used to face the challenges in this harsh world. It has proved to have a good reputation, unlike animation that is always had a bad reputation with parents. Most children are prohibited from watching animation series as parents fret on the bad influence and this continues till this day.

But actually animation has more to offer than just characters moving around and doing antics. One of the reasons to use animation in videos or presentations for teaching and learning sessions is that it promotes auditory and visual sense. Moving images with exciting sounds attract. For children that are always ‘not listening’, this will help them to concentrate better, which in turn makes learning easier and more interesting.

Using animation as a teaching and learning tool too helps to enhance the memory of children by 65%. It makes the lessons more relatable to children when it is conveyed through an unbiased character. Using images and sound to relay information allow more information to be relayed in shorter time, since the children will watch and hear colourful things rather than write or read texts that may induce boredom or too complicated to understand.

Another reason is because animation instigates creativity and press on critical andanalytical thinking among children. It is no big surprise that animation bring about creativity as the product itself is after all, a brain child of creativity. Animation helps children with critical and analytical thinking by combining the aspects of creativity and academics.

On an advanced level they may be taught to be a part of the educational video production team and who knows, they may have a thing or two in their sleeves. Go with the flow of technological advances and the fruits of your labour would be worth it when the students grow up to be assets for the country.

Visualising Corporate Business

Quite a huge part of a corporate business is in its corporate identity. A business’s identity lies in its visuals- how it presents itself in public. Examples of a business’s corporate branding will be its logo, letterhead and corporate colours. A good corporate branding evolves as time passes, but will always be remembered by the public as a representative of the company itself. To save expenses, a company may use the service of its own graphic designer from the graphic team to create the company’s visuals for the corporate identity. However, this may result in a half-baked artwork that presents the company rather poorly. It may induce misconceptions and make the company easily forgettable.

In this case, it might be better in outsourcing the task. A designer from a studio or firm is an experienced professional and will give more value for your money. A graphic designer from a graphic design studio in Singapore will be able to provide a service for corporate branding, advertising and marketing. With their experience and skills, the designers would be able to offer consultations, in addition to website design and seo, too.

Another part of the corporate identity is the corporate video. A good corporate video production will ensure a nice, unforgettable corporate video that shows the public what your business is all about without overdosing the public audience with the business’s selling tricks.

Talking about selling, a graphic design studio may offer the service of video marketing. Using video marketing, a business will be able to attract the public’s attention as it combines visuals and audio to convey a message to the public. In fact, visuals and audios are known to be attractive to all ages, allowing a mass marketing to all kinds of market segmentation.

In conclusion, visuals are an invaluable component of marketing and branding. Thus, a business should think deeper in investing for a good studio in making a good look for the business as it can and will make the business memorable for a very long time.