TECH-ENABLED

AI & FACIAL RECOGNITION

Bringing the future of AI and FR to advertising and media

Digital Out of Home (DOOH), is not another DOOHickey. It refers to dynamic media distributed across place-based networks in venues. DOOH ads are twice as likely to be seen and are 2.5 times more impactful than static and traditional OOH ads

Grid Synergy is poised to take DOOH to a whole new level with the innovation of Artificial Intelligence, Facial Recognition and Gesture Recognition integrated into digital outdoor advertising.

HOW WE DO IT

Facial Recognition Algorithm

With the use of a Facial Recognition Algorithm that can detect audience demographics (Age and Gender), as well as mood and attention, context responsive campaigns can be triggered to display audience-specific content. These context responsive campaigns can be deployed to interact with the audience to improve awareness and attention, increasing engagement and impressions. Campaigns can now be targeted at the audience to get immediate outcomes.

Made Exclusively In-House

Our Artificial Intelligence (AI) and Facial Recognition (FR) engines provide real-time data on the number of passers-by, the number of audience that viewed the campaign, and the mood expressions that can help optimise the planning strategy of the campaigns. Through real-time audience analytics, you will know exactly how your campaigns perform.

WHAT WE'VE DONE

Smile2Vote

Smile2Vote
Singapore Art Week 2020 with SMRT & NAC

Clients: SMRT & National Arts Council for Singapore Art Week
Agencies: XCO, Grid Synergy & SenseTime International

Download: Press Release

Mirror Mirror on the Wall

Client: United Overseas Bank (UOB)
Agencies: Grid Synergy & SenseTime International

Emoji Catcher

UOB Emoji Catcher

Client: United Overseas Bank (UOB)
Agencies: Grid Synergy & SenseTime International

Interactive Media Screen

Client: General Grid Synergy Promo Video

Agencies: Grid Synergy & SenseTime International

More to come! Check out our full portfolio

DO WE FIT
THE PART?

!

LET'S

GET STARTED

Grid Synergy Pte Ltd (Singapore)

Corporate:
UB.One, 81 Ubi Avenue 4, #11-05A
Singapore 408830

 

Studio:

Peninsula Shopping Complex

3 Coleman Street #04-04

Singapore 179804

Tel: +65 6779 1815

Email: enquiry@gridsynergy.sg

Grid Synergy Australia

13 Sowden Drive

Samson

Perth, WA 6163

Email: enquiry@gridsynergy.sg

Grid Synergy China

广西南宁市青秀区
金州路 25号
太平洋世纪广场 A座 2101号


Email: enquiry@gridsynergy.sg

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