Digital Out of Home (DOOH), is not another DOOHickey. It refers to dynamic media distributed across place-based networks in venues. DOOH ads are twice as likely to be seen and are 2.5 times more impactful than static and traditional OOH ads. 

Grid Synergy is poised to take DOOH to a whole new level with the innovation of Artificial Intelligence, Facial Recognition and Gesture Recognition integrated into digital outdoor advertising.

Facial Recognition Algorithm

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With the use of a Facial Recognition Algorithm that can detect audience demographics (Age and Gender), as well as mood and attention, context responsive campaigns can be triggered to display audience-specific content. These context responsive campaigns can be deployed to interact with the audience to improve awareness and attention, increasing engagement and impressions. Campaigns can now be targeted at the audience to get immediate outcomes.

Made Exclusively In-House

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Our Artificial Intelligence (AI) and Facial Recognition (FR) engines provide real-time data on the number of passers-by, the number of audience that viewed the campaign, and the mood expressions that can help optimise the planning strategy of the campaigns. Through real-time audience analytics, you will know exactly how your campaigns perform.

WHAT WE'VE DONE

Smile2Vote

Clients: SMRT & National Arts Council (NAC) for Singapore Art Week 2020
Agencies: XCO, Grid Synergy & SenseTime International

Download: Press Release

Emoji Catcher

Client: United Overseas Bank (UOB)
Agencies: Grid Synergy & SenseTime International

Mirror Mirror on the Wall

Client: United Overseas Bank (UOB)
Agencies: Grid Synergy & SenseTime International

More to come! Check out our full portfolio

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